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Creative
Innovation

Welcome to the forefront of sports marketing analytics, strategies, and health research. Our team is dedicated to revolutionizing the industry through cutting-edge analysis and innovative solutions. 

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Alexa Young, CA

Research Areas

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer behavior, emotional responses in sports contexts, and the integration of virtual reality and augmented reality in sports.

1

Emotional Response

2

Consumer Behavior

3

Interdisciplinary Approach

4

Innovative Solutions

5

Expert Analysis

6

Publication Impact

Contact Us

Address

1864 Stadium Rd,

Gainesville, FL

32611

Contact

123-456-7890

yhchang@ufl.edu

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